twist of fait accomplis

Yes. Don't you remember what it was like being a kid?

I don't recall being that molded by explicit marketing like that. Of course, that could be just selective memory.

I remember the imapct some ads had on me. In the early years it was mostly toy ads, but I also remember going into high school that print ads in Rolling Stone for a cologne had an impact on my self image (much more so than I would liked). I bought the cologne even though I was aware of the ad-effect at the time.

As a teacher I see it everyday. After a while you come to accept the effect that ads and celebrity endorements etc... have on teenagers. I think most people have been influenced by ads at some point in their lives unfortunately the influence has only grown in the last few years. Clothes, colognes, body-sprays, and shoes in particular have come to represent status. Most teenagers are very status conscious. Ads often dictate cool. Kids want status and want to be cool. Marketing is a critical part of a product's success. The manufacturers of Axe are geniuses in the marketing department. Disgusting--but true.

Believe me, If I was a horny 13 year old (instead of the horny 29 year old I am now...), I'd fall for the Axe commercials. Women being drawn to my scent? C'mon, that goes right to the core of a lot of male fantasies.

Fortunately, I'll stop myself right there.

i didnt read the article but i kinda guessed what it is talking about and being a camp counselor over the summer i gotta tell u that yes boys (12-14yrs) do use tag and axe coz they see it on tv and they think the girls at camp will love em. you got no idea of the things they talk about in the cabins while they use those things......no idea!