laze.net

twist of fait accomplis

August 12, 2002
Sales Speak I Hate, Vol. 2

"Core Competencies."

What it means: Specific skills and knowledge necessary for practitioners to provide services. (source)

What it really means: Things a company does that they actually have business doing (alt. "We ain't fakin' the funk.").

10:22 AM


Comments

I always thought of it as " stuff were actually good at." Often used in the negative. Example:

Although he was CFO for one of the largest companies in the world, double entry accounting apparently was not one of Scott Sullivan's core competencies.

Posted by: Chris on August 12, 2002 8:08 PM


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